Broker Check

The Valentine's Day Boost

February 01, 2024

As Valentine's Day approaches and Spring draws ever nearer, I thought it might be fun to look at the financial side of February 14. Shockingly, the day many consider the most romantic is also a sweet boost to our nation's economy.

Check out these deliciously intriguing (and wonderfully scented) financial statistics:

  • Can't Buy Me Love: We collectively spent $2.2 billion specifically on Valentine's Day candy in 2022

  • Whisper Sweet Nothings: Candy conversation hearts account for 11.4 percent of V-Day candy sales

  • Forget-Me-Not: With 22 percent of U.S. adults choosing to give bouquets, flowers can't be overlooked.
  • More than a Peony: In preparation for Valentine’s Day, florists stock approximately 250 million roses on average

Did you find any of the above surprising? If so, feel free to share these fun facts with your friends and loved ones, and I hope you have a wonderful Valentine's Day!

Source:, January 2, 2024